Busting the myths of energy drinks
Energy drinks have been sold in Canada for over two decades and are available in more than 170 countries, including the United States, United Kingdom, Australia, New Zealand and all Member States of the European Union.
Video: Know your caffeine
There is a common myth that caffeinated beverages are dehydrating. While caffeine itself has a mild diuretic effect, this is offset by the liquid in beverages like coffee, tea, soda and energy drinks.
Caffeine works by stimulating the central nervous system and research shows moderate intake may improve mental alertness and cognitive ability.
All of these foods contain similar amounts of caffeine
93% of the caffeine in Canadians’ diets comes from coffee, tea and other sources of caffeine in foods.
These foods and beverages are not subject to the same demanding regulatory requirements as energy drinks.